Glow With Age

‘Glow With Age’ for MIZON Collagen 100 celebrates aging with confidence and radiance. From billboards to social media, the campaign brings warmth, natural beauty, and a clean, modern look to every touchpoint.

Campaign Design + Creative Challenge

Illustrator

Photoshop

Blender

Creative Challenge
Year: 2026
Focus: K-Beauty & Skincare E-commerce

Creative Challenge
Year: 2026
Focus: K-Beauty & Skincare E-commerce

Problem

Problem

The beauty industry often treats aging as something to hide or “fix,” making it hard for brands to communicate anti-aging products in a positive, empowering way.

The beauty industry often treats aging as something to hide or “fix,” making it hard for brands to communicate anti-aging products in a positive, empowering way.

Goal

Goal

Instead of focusing on "reversing" time, I proposed a concept that reframes aging as a period of blooming radiance. The goal was to create a visual identity that felt both premium and emotionally resonant, encouraging consumers to embrace their skin’s natural journey while highlighting the serum's 90% marine collagen formula.

Instead of focusing on "reversing" time, I proposed a concept that reframes aging as a period of blooming radiance. The goal was to create a visual identity that felt both premium and emotionally resonant, encouraging consumers to embrace their skin’s natural journey while highlighting the serum's 90% marine collagen formula.

Design Thinking

Design Thinking

A clean, minimalist “Pureseoul-style” look with soft, dewy visuals brings glass-skin radiance to life. Horizontal and vertical billboards guide the eye to the hero product, and Instagram Stories show skin health, key ingredients, and results over time. Warm tones, natural elements, and high-contrast placement keep the message consistent across all platforms.

A clean, minimalist “Pureseoul-style” look with soft, dewy visuals brings glass-skin radiance to life. Horizontal and vertical billboards guide the eye to the hero product, and Instagram Stories show skin health, key ingredients, and results over time. Warm tones, natural elements, and high-contrast placement keep the message consistent across all platforms.

Result: Billboard Designs

Result: Billboard Designs

Optimised for high-impact readability in transit environments. The deep purple bottle provides a striking contrast against light, airy backgrounds, ensuring product recognition for commuters.

Optimised for high-impact readability in transit environments. The deep purple bottle provides a striking contrast against light, airy backgrounds, ensuring product recognition for commuters.

Result: Instagram Narrative

Result: Instagram Narrative

A four-part "Story" sequence that guides the user from the emotional "Hook" to "Product Education," and finally to "The Proof" (Before & After), closing the gap between inspiration and conversion.

A four-part "Story" sequence that guides the user from the emotional "Hook" to "Product Education," and finally to "The Proof" (Before & After), closing the gap between inspiration and conversion.