Industry: Hospitality / Social Commerce
Year: 2025
My role: Lead Brand Designer & UI/UX Designer
Status: MVP in Development
Industry: Hospitality / Social Commerce
Year: 2025
My role: Lead Brand Designer & UI/UX Designer
Status: MVP in Development
Dilly
Dally
Dilly Dally
The Challenge
The Solution
Dilly Dally is a video-first marketplace, often described as TikTok meets Airbnb. The challenge was to create a brand that felt as energetic and exploratory as social media, while maintaining the trust and clarity expected of a booking platform. The identity needed to celebrate aimless wandering while guiding users towards intentional booking.
I developed a dynamic discovery system that balances expressive branding with a focused product experience. Vibrant, high-contrast colours help the brand stand out against user-generated video, while a clean, minimalist interface keeps the booking journey intuitive and smooth.
Dilly Dally is a video-first marketplace, often described as TikTok meets Airbnb. The challenge was to create a brand that felt as energetic and exploratory as social media, while maintaining the trust and clarity expected of a booking platform. The identity needed to celebrate aimless wandering while guiding users towards intentional booking.
The Solution
I developed a dynamic discovery system that balances expressive branding with a focused product experience. Vibrant, high-contrast colours help the brand stand out against user-generated video, while a clean, minimalist interface keeps the booking journey intuitive and smooth.
The Challenge
Dilly Dally is a video-first marketplace, often described as TikTok meets Airbnb. The challenge was to create a brand that felt as energetic and exploratory as social media, while maintaining the trust and clarity expected of a booking platform. The identity needed to celebrate aimless wandering while guiding users towards intentional booking.
Visual Identity
The logo acts as a metaphor for the user journey. Its organic line work represents exploration and gradual discovery, moving from wandering to destination. The flowing paths reference movement through a city, and the absence of rigid angles keeps the mark relaxed and approachable. This reinforces the brand’s aim to make planning feel playful rather than overwhelming.
Social Ecosystem
I designed a full social framework to support the brand beyond the app. This included Instagram story templates and creator kits to ensure consistency, recognisability, and flexibility across user-generated and branded content.
Visual Identity
The logo acts as a metaphor for the user journey. Its organic line work represents exploration and gradual discovery, moving from wandering to destination. The flowing paths reference movement through a city, and the absence of rigid angles keeps the mark relaxed and approachable. This reinforces the brand’s aim to make planning feel playful rather than overwhelming.
The logo acts as a metaphor for the user journey. Its organic line work represents exploration and gradual discovery, moving from wandering to destination. The flowing paths reference movement through a city, and the absence of rigid angles keeps the mark relaxed and approachable. This reinforces the brand’s aim to make planning feel playful rather than overwhelming.
Social Ecosystem
I designed a full social framework to support the brand beyond the app. This included Instagram story templates and creator kits to ensure consistency, recognisability, and flexibility across user-generated and branded content.
I designed a full social framework to support the brand beyond the app. This included Instagram story templates and creator kits to ensure consistency, recognisability, and flexibility across user-generated and branded content.
Designed for Scale
To support growth beyond launch, I created a foundational style guide covering colour, typography, and grid systems. This provides clarity for future design decisions and ensures the brand can scale alongside the product.
Designed for Scale
To support growth beyond launch, I created a foundational style guide covering colour, typography, and grid systems. This provides clarity for future design decisions and ensures the brand can scale alongside the product.
To support growth beyond launch, I created a foundational style guide covering colour, typography, and grid systems. This provides clarity for future design decisions and ensures the brand can scale alongside the product.
HEX #1d56cf
RGB 29 86 207
CMYK 86 70 0 0
HEX #1d56cf
RGB 29 86 207
CMYK 86 70 0 0
HEX #1d56cf
RGB 29 86 207
CMYK 86 70 0 0
HEX #fdf9f2
RGB 253 249 242
CMYK 0 1 4 0
HEX #fdf9f2
RGB 253 249 242
CMYK 0 1 4 0
HEX #fdf9f2
RGB 253 249 242
CMYK 0 1 4 0
HEX #1A1A1A
RGB 26 26 26
CMYK 73 67 65 78
HEX #1A1A1A
RGB 26 26 26
CMYK 73 67 65 78
HEX #1A1A1A
RGB 26 26 26
CMYK 73 67 65 78
HEX #FFD447
RGB 255 212 71
CMYK 0 15 83 0
HEX #FFD447
RGB 255 212 71
CMYK 0 15 83 0
HEX #FFD447
RGB 255 212 71
CMYK 0 15 83 0
HEX #FF6FAE
RGB 255 111 174
CMYK 0 72 0 0
HEX #FF6FAE
RGB 255 111 174
CMYK 0 72 0 0
HEX #FF6FAE
RGB 255 111 174
CMYK 0 72 0 0
Heading Font
Heading Font
Heading Font
Body font
Body font
Body font
Special font
Special font
Special font
UX and Product Design
I am currently designing the end-to-end mobile experience, with a focus on discovery, clarity and trust throughout the booking flow.
Explore the live prototype and website here.
Full case study coming soon.
I am currently designing the end-to-end mobile experience, with a focus on discovery, clarity and trust throughout the booking flow.
Explore the live prototype and website here.
Full case study coming soon.
