Dilly Dally
Dilly Dally is a video-first marketplace, often described as TikTok meets Airbnb. It blends social discovery with travel booking, aiming to make planning feel playful rather than overwhelming.
Visual Identity & UI/UX
Illustrator
Photoshop
Cyanotype
Industry: Hospitality / Social Commerce
My role: Lead Brand Designer & UI/UX Designer
Status: MVP in Development
University Project (Industry Project)
Year: 2023
Focus: Sustainable Fashion, Footwear and Circular Design
Industry: Hospitality / Social Commerce
My role: Lead Brand Designer & UI/UX Designer
Status: MVP in Development
Problem
Problem
The challenge was to create a brand that feels energetic and exploratory like social media, while maintaining the trust and clarity expected of a booking platform.
The challenge was to create a brand that feels energetic and exploratory like social media, while maintaining the trust and clarity expected of a booking platform.
Problem
The challenge was to create a brand that feels energetic and exploratory like social media, while maintaining the trust and clarity expected of a booking platform.
Goal
Goal
The identity needed to celebrate aimless discovery while guiding users towards intentional booking. It had to stand out against user-generated video content without disrupting the booking journey.
The identity needed to celebrate aimless discovery while guiding users towards intentional booking. It had to stand out against user-generated video content without disrupting the booking journey.
Goal
The identity needed to celebrate aimless discovery while guiding users towards intentional booking. It had to stand out against user-generated video content without disrupting the booking journey.
Design Thinking
Design Thinking
The sketches explore the visual breakdown of the letter “L” to reflect the brand’s idea of wandering and taking one’s time. Early concepts used literal forms, turning the “LL” into walking legs to suggest a stroll. The direction then evolved into more abstract loops and scribbles that evoke a scenic route and a relaxed pace. By focusing on the double L and adding a pop of blue, the design shifts from a simple wordmark to a playful icon that captures the brand’s laid-back spirit.
The sketches explore the visual breakdown of the letter “L” to reflect the brand’s idea of wandering and taking one’s time. Early concepts used literal forms, turning the “LL” into walking legs to suggest a stroll. The direction then evolved into more abstract loops and scribbles that evoke a scenic route and a relaxed pace. By focusing on the double L and adding a pop of blue, the design shifts from a simple wordmark to a playful icon that captures the brand’s laid-back spirit.
Design Thinking
The sketches explore the visual breakdown of the letter “L” to reflect the brand’s idea of wandering and taking one’s time. Early concepts used literal forms, turning the “LL” into walking legs to suggest a stroll. The direction then evolved into more abstract loops and scribbles that evoke a scenic route and a relaxed pace. By focusing on the double L and adding a pop of blue, the design shifts from a simple wordmark to a playful icon that captures the brand’s laid-back spirit.
Result
Result
Dilly Dally establishes a distinctive yet trustworthy identity within a competitive market. The system creates a balance between exploration and clarity, supporting both engagement and conversion.
Dilly Dally establishes a distinctive yet trustworthy identity within a competitive market. The system creates a balance between exploration and clarity, supporting both engagement and conversion.
A wider social framework, including Instagram templates and creator kits, ensures consistency across branded and user content. A foundational style guide supports scalability and future growth.
A wider social framework, including Instagram templates and creator kits, ensures consistency across branded and user content. A foundational style guide supports scalability and future growth.
@cinuvi
Join the journey.
Exploring the next creative stop. Let’s connect and see what we can build together.
@cinuvi
Join the journey.
Exploring the next creative stop. Let’s connect and see what we can build together.
