Banana House

Banana House is a boutique café celebrating handcrafted, artisanal baked goods. The brand identity was refreshed to feel familiar yet fresh, softer, warmer, and more approachable, while remaining consistent across packaging, social media, and in-store touchpoints.

Rebrand + Brand Identity

Illustrator

Photoshop

Cyanotype

Rebrand

Client Project
Year: 2026
Focus: Food Branding / Packaging Design

Client Project
Year: 2026
Focus: Food Branding / Packaging Design

Problem

Problem

The client wanted a refreshed identity for Banana House, something that feels new and elevated, while still staying close to the original and recognisable to customers.

The client wanted a refreshed identity for Banana House, something that feels new and elevated, while still staying close to the original and recognisable to customers.

Goal

Goal

Create a fresh yet familiar brand system with a refined logo suite, cohesive visuals, and a warmer, more boutique feel

Create a fresh yet familiar brand system with a refined logo suite, cohesive visuals, and a warmer, more boutique feel

Design Thinking

Design Thinking

Focused on subtle evolution, keeping the original type and stripe pattern to maintain familiarity, while refining them to feel softer and more approachable. Paired this with a simple, playful loop mark inspired by a loaf of banana bread and hand-drawn details to add warmth.

Focused on subtle evolution, keeping the original type and stripe pattern to maintain familiarity, while refining them to feel softer and more approachable. Paired this with a simple, playful loop mark inspired by a loaf of banana bread and hand-drawn details to add warmth.

Result

Result

A refreshed identity that feels both new and familiar—more polished, cohesive, and ready to live consistently across packaging, social media, and the café space.

A refreshed identity that feels both new and familiar—more polished, cohesive, and ready to live consistently across packaging, social media, and the café space.